White Sox announce name change to ballpark

CHICAGO -- Comiskey.  The Cell.  And now Guaranteed Rate Field.

The Chicago White Sox announced Wednesday they have signed a 13-year-naming rights agreement for the ballpark.

Beginning Nov. 1st, it will be known as Guaranteed Rate Field.

The financial terms of the deal were not disclosed.

Jerry Reinsdorf, chairman of the White Sox, said in a statement:

 We are pleased to find, in Guaranteed Rate, a new naming rights partner founded in Chicago by Chicagoans, which shares our commitment to the city and to our fans. We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field.

In addition to the naming rights partnership, the White Sox and Guaranteed Rate have agreed on sponsorship elements associated with White Sox baseball, which include various branding, promotional and hospitality benefits, along with joint marketing opportunities. Guaranteed Rate becomes the official mortgage and title company of the White Sox, the statement said.